PETA and these Celebs

Now here is something you called “Irony” Bollywood Celebrities Ads for PETA I can swear to oath that none of these stars have themselves given up eating Non-Veg foods. And they are calling for people to stop cow slaughter for meat. This is ridiculous, they are not posing for these ads because they are really concerned about animal killings, they are doing so just because they are getting money and popularity doing these.
Amisha own’s a restaurant in Bandra (W), Mumbai named as “The Fire Place” where you can find all varieties of Chicken meals and she is making ads for PETA. The first thing she should be doing (if she really has concern for the poor animals) is to convert her restaurant into a Veggie Restaurant, but that won’t fetch her any fame or money and so she won’t do that.
Let these people aside, I am surprised from the act of PETA organization. How can they select such people to campaign for them?